Friends of Birdling
Posted. April 26, 2018

Meet Elle Rowley

Elle Rowley probably doesn’t need much of an introduction since you most likely are already familiar with her beautiful Solly Baby Infant Wraps, which are everywhere these days (and they really are the best)! She started the company seven years ago in the sewing nook of her little Salt Lake City, Utah home while her husband, Jared, was still in school. They now run the company together with an amazing team in San Diego with four little ones (Lucy, 9; Solomon, 6; Frances, 4; Hazel, 1). Life is new every day and always a little crazy, but they love it.

BB: What’s in your Birdling? What are the essential things you need with you at all times?

ER: I like to keep things pretty simple when I travel, as I’d rather buy again in a pinch than overpack, but I always pack an extra pair of underwear and a book for the kids and for me (because moms have so much time to read while traveling with four children, right? Ha!). I like the association of reading certain books to the kids in different places. We started Harry Potter on a train from Oxford to Paris years ago and it’s still my favorite memory of the whole trip. My kids are obsessed with their Polaroid cameras right now and so am I! It’s so fun to see our adventures through their eyes. Also, I always pack a roll of washi tape. I know that sounds crazy, but a friend of mine once told me she always brings a roll for long flights because, when all else fails when traveling with a toddler, just rip off small pieces and put them on the tray for your little one to remove. Pretty basic game, but it has passed some serious travel time.

BB: What do you love most about your Birdling?

ER: How much it fits! It’s seriously like the Mary Poppins bag. When we went to Japan last year, I can’t even begin to list all of the things I fit in there. Games for the kids, backup clothing for the baby, treats for me, sweaters for all. It’s THE best bag for storage.

BB: What’s one thing you do to stay more organized and sane?

ER: Pack a week ahead of time! It makes all the difference.

BB: What’s one thing you absolutely have to get done? What’s one thing you let slide?

ER: I can’t leave my house dirty when I travel. The thought gives me a slight panic attack. However, I tend to let things slide a bit when I come home. Unpacking at home is never as much fun as packing to leave!

BB: If you could drop everything and travel today, where would you go? Who would you bring?

ER: I’m on my way home from a trip to our fixer upper farmhouse in Oregon right now. We love escaping there whenever we can because it’s so peaceful and there are so few distractions. I brought books for all since we’ll be in the car so much, the kids’ cameras, my favorite Patagonia zip up that feels like a blanket, and extra diapers. Always extra diapers.

BB: What’s your most funny, terrible or memorable travel moment?

ER: At one point on an international flight home with three small children, they all peed their pants. Like, literally all three of them. And it was the end of the trip, so we were out of everything. I vividly remember washing my daughter’s bottoms in the airplane sink. Still can’t decide if that was a low-point or a parenting award-worthy moment just for surviving it!


Check out Solly Baby Infant Wraps here.

You can find them on Instagram here.

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