Our Story

Our journey begins in 1982 when us “birdies” were hatched to two best friends - our moms. Both raised with all brothers, we naturally adopted each other as sisters. Our family nests have been woven tightly throughout the years. From childhood to motherhood to launching Birdling, we have spent most of our greatest adventures together.

In 2012 shortly after my daughter Tess was born, I went to pack for our first weekend away. Starting with her diaper bag—which proved to be too small—I settled on a huge tote. Although Tess was only 9 pounds, her weight in items needed was quadruple her size. A weekend away with a child is hard enough, but my unorganized bag made it almost impossible. What started as a neatly packed tote, ended with a jumbled mess— bottles were swaddled, binkies were sucked into an abyss and diapers were covering the butt paste. Feeling frustrated, I knew that there had be a better way to keep stuff organized in a bag! A few nights later, during a bout of newborn sleep deprivation, the idea for a compartmentalized bag flew into my mindand Birdling was hatched. I knew that Meagan, my lifelong friend and very creative mother to Welles, Shay and Harris, would be the perfect partner to help this company take flight.

Whether you are going on a long trip or everyday outings, the bag we carry is the defining element of our personal style—and sanity. We hope you venture from the nest often and always with a Birdling in tow.